On May 29, Attorneys Seul-Ah Kim and David K. S. Oh of Dentons Lee were featured speakers at the K-Beauty Global Growth Strategy Seminar, co-hosted by Dentons Lee and Jangup Newspaper at COEX. The event attracted over 120 professionals from across the K-beauty industry, highlighting the sector’s keen interest in global expansion.

Attorney Seul-Ah Kim delivered a presentation titled “Legal Strategies for Entering the Middle East Market.” She noted that the Middle East boasts one of the world’s highest per capita expenditures on cosmetics, reaching up to USD 250 per month. She explained that by strategically utilizing Freezones established in various countries across the region, K-beauty companies can benefit from advantages such as a 0% corporate tax rate and a more streamlined market entry process.

Attorney David K. S. Oh followed with a presentation focused on regulatory considerations for entering the EU, Brazilian, and Indian markets. He explained that “the cosmetics industry is governed by distinct regulatory frameworks in each country, shaped by national policies on hygiene, safety, and consumer protection. Export and import procedures often involve complex requirements related to certification, labeling, and distribution. A clear understanding of local cultures and consumer preferences is essential to successful market entry.”

Dentons Lee draws on its global network and deep industry expertise to deliver comprehensive legal solutions that support K-beauty companies in navigating complex regulatory environments and strengthening their competitiveness in international markets.

About Dentons

Redefining possibilities. Together, everywhere. For more information visit dentons.com